We're a team of marketing technologists, data scientists, and e-commerce experts on a mission to help online businesses maximize every customer interaction.
CartBack was founded with a simple observation: e-commerce businesses lose billions of dollars annually to abandoned shopping carts, yet most lack the technology and expertise to recover that revenue effectively.
Our founders — with decades of combined experience in e-commerce, advertising technology, and the Meta platform ecosystem — built CartBack to bridge that gap. Starting as a cart recovery tool, we've grown into a comprehensive marketing technology platform trusted by over 500 businesses worldwide.
Today, as an official Meta Technology Provider, we integrate deeply with Facebook, Instagram, WhatsApp, and Messenger to help brands reach customers where they are — and bring them back to complete their purchases.
Building e-commerce recovery technology for over 6 years.
To empower e-commerce businesses of all sizes with enterprise-grade recovery and marketing technology that maximizes every customer interaction, recovers lost revenue, and drives sustainable growth — all through seamless integrations with the platforms customers use every day.
To become the most trusted technology partner in the e-commerce ecosystem — where every abandoned cart is an opportunity, every customer message is personalized, and every brand has access to the same powerful tools that drive the world's top online retailers.
Every decision we make — from product development to client support — is guided by these core values.
We build technology that solves real problems. Every feature starts with a client need, not a trend. Our roadmap is driven by measurable impact on our clients' revenue.
We handle millions of customer interactions daily. We earn trust through strict data privacy practices, transparent reporting, and honest communication with every stakeholder.
We measure everything. From message delivery rates to revenue recovered, we obsess over performance metrics and continuously optimize to deliver better results.
Our leadership brings together decades of experience in e-commerce, advertising technology, and platform engineering.
Former Head of E-Commerce at a Fortune 500 retailer. 15+ years in digital commerce and marketing technology.
Former engineering lead at a top ad-tech company. Expert in Meta platform APIs and distributed messaging systems.
Led platform engineering teams at major SaaS companies. Specializes in real-time data pipelines and API integrations.
12+ years helping e-commerce brands scale. Previously built the customer success program at a leading marketing platform.
We maintain the highest standards of compliance and hold official partnerships with leading technology platforms.
Official Meta Technology Provider with certified integrations across Facebook, Instagram, WhatsApp, and Messenger platforms.
Fully verified Meta Business account with established business presence, verified domain, and compliant advertising practices.
Independently audited security controls ensuring your data is protected with enterprise-grade security standards.
Full compliance with the General Data Protection Regulation, including data processing agreements and privacy-by-design architecture.
Official WhatsApp Business Solution Provider with direct API access, enterprise SLAs, and dedicated technical support from Meta.
Full compliance with the California Consumer Privacy Act, with transparent data collection disclosures and consumer rights management.
Whether you're an e-commerce startup or an enterprise brand, we have the technology and expertise to grow your business.