As an official Meta Technology Provider, CartBack delivers enterprise-grade integrations with the entire Meta platform ecosystem — from Conversions API to WhatsApp Business API.
CartBack's technology platform provides unified access to Meta's advertising, messaging, and commerce APIs — enabling e-commerce businesses to reach, engage, and convert customers across Facebook, Instagram, WhatsApp, and Messenger.
Server-side event tracking that sends web, app, and offline events directly to Meta — improving data accuracy, attribution, and ad optimization beyond what pixel-only setups can achieve.
Official Business Solution Provider access to the WhatsApp Business Platform — enabling template messages, interactive messages, media sharing, and automated customer engagement at scale.
Programmatic access to Instagram business profiles for publishing content, managing comments, tracking insights, and automating Direct message responses for customer engagement.
Automated product feed management that syncs your e-commerce catalog with Facebook and Instagram Shops — powering Dynamic Product Ads, Shopping tags, and in-app checkout experiences.
Build automated conversational experiences on Facebook Messenger — including customer support bots, product recommendation engines, order tracking, and lead generation flows.
Programmatic campaign management across Facebook and Instagram — including ad creation, audience management, budget optimization, and automated performance reporting via the Marketing API.
CartBack's platform is built for reliability, scale, and performance — processing billions of events and millions of messages annually.
Real-time event collection from your e-commerce platform via webhooks, JavaScript SDK, or server-side API. Supports Shopify, WooCommerce, Magento, BigCommerce, and custom platforms.
Events are processed through our ML pipeline for customer scoring, segmentation, optimal send-time prediction, and product recommendation generation.
Orchestrated message delivery across Meta platforms (WhatsApp, Messenger, Instagram), email, SMS, and push notifications with real-time delivery tracking.
Pre-built integrations with the leading e-commerce platforms, CRMs, and marketing tools — deploy in minutes, not months.
One-click installation from the Shopify App Store
WordPress plugin with automatic sync
Native extension for Adobe Commerce
Certified app with full API integration
Commerce Cloud connector
RESTful API for any platform
Bi-directional data sync
CRM and marketing sync
Your data is protected by industry-leading security practices and compliance certifications.
All data is encrypted at rest (AES-256) and in transit (TLS 1.3). Customer PII is tokenized and stored in isolated, encrypted databases with strict access controls.
Independently audited security controls covering data protection, availability, processing integrity, confidentiality, and privacy. Annual third-party audits by a Big Four firm.
Full compliance with international data protection regulations including GDPR, CCPA, and LGPD. Automated data subject access requests and right-to-erasure handling.
Full adherence to Meta's Platform Terms, Data Use Policy, and Business Tool Terms. Regular compliance reviews and data processing agreements in place with Meta.
Hosted on AWS with multi-region redundancy, auto-scaling, and disaster recovery. 99.99% uptime SLA with 24/7 infrastructure monitoring and incident response.
Role-based access control (RBAC) with multi-factor authentication. All system access is logged, monitored, and auditable. Regular penetration testing by certified ethical hackers.
Well-documented RESTful APIs, SDKs, and webhooks that make integration straightforward for your engineering team.
Comprehensive RESTful API with versioning, pagination, rate limiting, and detailed error responses. Available in JSON format with OpenAPI 3.0 specification.
Real-time event notifications for cart events, message delivery status, conversion events, and campaign performance. Retry logic and signature verification included.
Official client libraries for Node.js, Python, PHP, Ruby, and Java. Fully typed, well-documented, and maintained by our engineering team with semantic versioning.
Whether you need cart recovery, Meta platform integrations, or a custom solution — our technical team is ready to help.